Fiesta is a bar located on the roof of the Hotel Reina Isabel & Spa,
with an impressive swimming pool offering panoramic views of Las Canteras beach.
The Bar Fiesta is an establishment located on the rooftop of the Reina Isabel Hotel, in front of the impressive pool that offers panoramic views of Las Canteras Beach.
After more than 55 years as a functional space, ranging from a discotheque to a pool bar, the lack of a clear brand identity limited its appeal. Therefore, the management set out to increase the level of activity and revenue, especially during the night.
The main challenge was the creation of a brand image that coexists with the corporate brand of the chain. This new image had to highlight the exclusivity of the bar for guests and communicate the quality of the craft cocktails designed by the talented hotel mixologists
